
Culture Supply Co was born from a shared passion for surfing and a vision to make high-quality boards accessible to more people. Founded by Toby Ogden and Rodney Harvey, the company emerged from years of experience in the surf industry, a deep-rooted connection to legendary surf culture, and a desire to bring something fresh to the market.
The Beginning
Before launching Culture Supply Co, Toby and Rodney were involved in another business venture that didn’t pan out. However, their partnership had already proven strong, and they knew they had the drive to build something new together.
Toby’s stepdad was none other than Mike Hynson, the iconic surfer from The Endless Summer. Over the years, Toby helped Mike and his mother, Carol, manage Hynson Surfboards, ensuring production met demand, handling sales, and growing the brand. Hynson’s boards have always been high-end, attracting dedicated customers willing to invest in premium craftsmanship.
But something was missing—there was a gap in the market. Many surfers admired Hynson’s boards but couldn’t justify the premium price. That’s when Toby and Rodney saw an opportunity: why not create a new brand that offers high-quality surfboards at a more accessible price point? And so, Culture Supply Co was born.
What We Offer
Our mission is simple: build great boards that make surfing fun for everyone. We use the same high-quality materials and shape designs that have been tested and proven in the industry, but we keep our pricing competitive so more surfers can get out in the water without breaking the bank.
We developed a lineup that includes:
• Shortboards – For performance surfing and tight turns.
• Fish – A fast and fun alternative, great for all conditions.
• Fun Boards – A perfect middle ground between shortboards and longboards.
• Eggs – Smooth-riding and easy to paddle, great for all levels.
• Mini Longboards – Ideal for those who love longboard-style riding with more maneuverability.
• Longboards – Classic glide and style for smooth, flowing rides.
We also offer custom boards, so if you want something tailored to your style, we can make it happen.
From a Storage Unit to Oceanside
In the early days, we were literally slinging boards out of a storage unit. Demand grew quickly, and we knew we needed a proper space to showcase our lineup. That led us to our Oceanside showroom, where we now keep around 100 boards in stock at all times, ready for customers to pick up and ride.
Beyond boards, we’ve expanded into surf accessories, offering:
• Traction Pads
• Leashes
• Fins
• Wax
• And more!
Where to Find Us
You can check out our full lineup in person at our Oceanside location, shop online through our website, or find our products on Amazon. Whether you’re just starting or have been surfing your whole life, we have a board for you.
Ride with Culture Supply Co. Designed for fun. Built for everyone.
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